apache - Unable to start service of Tomcat 7 on Windows 7 -

I downloaded Apache Tomcat 7 on my laptop. I run the start up.bat file. Then I check on the local host: 8080 and I think ApacheTomcat is running successfully. Now, I want to start my service, but when I go to the services. MSc and Tomcat run, it does not run. In addition, when I "service.bat install" at the command prompt, the result fails. I really want to start the tomato service What should I do?

First of all, I tried:

But unable to do so.

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Tomcat 7 (installing 32-bit / 64-bit Windows and Download installer .exe file for Tomcat 7 to run Service Installer (PGP, MD5, Q1)).

Do not download Tomcat 7's ZIP file